WARSAW — Everyone had their hands full Saturday as Warsaw’s first ever Wine in the Valley attracted a festive large crowd. The event gives established merchants a chance to show off their stores and services while introducing patrons to a number of recently-opened shops. Downtown merchants put their best foot forward, offering friendly atmospheres, special …
In a previous blog, But I’m Not a Wine Connoisseur, I wrote about 6 different categories of wine drinkers. In this blog, I will address some of the things that we have done in our store to cater to each category. Back before I worked in my father’s store, I was very intimidated by wine. I …
Case Study: Catering to Different Types of Wine Drinkers Read More »
I was at the store yesterday and was helping many people get ready for the holidays, whether it was buying gifts for others or buying wine/liquor for holiday parties. As I was helping people, I came across a gentlemen who looked confused. When I asked him what type of wine he likes, he said “I …